Brochure and pledge card introducing of the public phase of a university's comprehensive campaign.
August 2007
Campaign Brochure
This 8.5x11" campaign brochure was developed to kick-off the public phase of a comprehensive campaign for Saint Leo University. Designed with a high-end feel at an affordable price, the piece spotlights naming opportunities for a renovated the student community center and for the building of a new student activities building and student chapel. It draws special attention to the proposed floorplans by using sheer vellum overlays to show the each level of the buildings, creating a distinctive layered architectural rendering of the blueprints to encourage donors to support the campaign.
The campaign was successful, beating the $15 million goal with a total of $19.7 million raised.
Use the left and right arrows to scroll through the pages. Scroll down to view the pledge card and reply envelope.
Reply envelope
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